PRODUCTION

SERVICES & CASE STUDY

ANNE-MARIE FLOOD

HEAD OF PRODUCTION

Over the years Matthew Seed Photography has built up a very talented and well established group of artists to enable us to handle any shoot from a small scale still life project to a large scale location fashion production abroad.

Anne-Marie Flood is our full time in house Production Manager and for the past 20 years has produced all of our shoots both in the UK and abroad. Anne-Marie is here to help with any aspect of your project to guarantee a successful shoot.

Get in touch with Anne-Marie and she will be happy to chat.

PRODUCTION SERVICES

  • ART DIRECTORS
  • STILLS PHOTOGRAPHY
  • VIDEO 
  • RETOUCHING
  • BUDGET CONTROL
  • DESIGN AGENCIES
  • MODELS
  • ACCOMMODATION
  • CHILD & BABY MODELS INCLUDING LICENSES
  • ANIMAL MODELS & HANDLERS
  • FASHION STYLIST
  • FOOD STYLIST
  • HAIR & MAKE UP ARTIST
  • LOCATIONS – SOURCING, HIRE & PERMITS
  • WINNEBAGO HIRE
  • PROPS HIRE
  • SET DESIGNERS
  • SET BUILDERS
  • CATERING
  • TRAVEL 
  • CASTINGS

CASE STUDY

A REAL WORLD PROJECT FROM CONCEPTION TO COMPLETION

THE PROJECT

Silver Cross have been manufacturing prams since 1877, a worldwide iconic brand, synonymous with quality, style and craftsmanship.

The project was to work alongside top design agency B&W Studio in Leeds to create a wide variety of assets that reflect the heritage of this brand.

The photographic brief was lifestyle images around the UK with a high fashion aspirational feel. The images from Matthew needed to reflect the exceptionally high quality of their product. The project was also to include studio photography and a shoot in the Silver Cross factory, to capture some of the skills and heritage that makes Silver Cross the iconic brand it is today.

CONCEPTS, FASHION, CAST & CREW

Matthew worked closely with Lee at B&W design agency to refine the concept  of the photography to achieve a sense of synergy across all assets. Mood boards were created to visually translate these thoughts to Silver Cross. After several creative meetings the style was set and at that point all the info was passed onto Anne-Marie to process.

Anne-Marie is the production manager at Matthew Seed Photography who produced the five location shoots around the UK. This involved resourcing & negotiating models, organizing model casting,  locations, permits, licenses, hair & make-up artist & fashion stylists & even animal agencies for two beautiful Dalmatian dogs to use on the shoot.

FIVE LOCATIONS, A FACTORY AND IN THE STUDIO

We scoured the country to find five locations suitable. We needed modern city living to quintessential Britain. With some locations MSP arranged a rekey to take test shots. All locations were worked into mood boards to present to Silver Cross for approval.

We have contacts with location finding agencies, from a contemporary house to a period mansion. Good planning on projects of this size is paramount, Anne-Marie, our production manager arranged all location permits & licenses to ensure the shoots ran smoothly.

SHOOT ONE
TATTON PARK CHESHIRE

SHOOT TWO CHELSEA LONDON

SHOOT THREE YORKSHIRE SCULPTURE PARK

SHOOT FOUR CASTLE COMBE

SHOOT FIVE
LEEDS & LIVERPOOL

SHOOT SIX IN THE STUDIO

SHOOT SEVEN THE FACTORY

THE FINAL BOOK

SILVER CROSS WEB & SOCIAL MEDIA

NICK PAXTON CEO SILVER CROSS

TESTIMONIAL

As an International brand our identity and imagery are crucial to our brand messaging and ultimately our brand promise. Matthew has brought a craft and intuitive feel to our photography which belies the few months we have worked together.

From initial brief through to the completed works he has brought creativity and direction whilst empathising with our requirements to create a cohesive and glittering collection of images.

Matthew is industrious, detailed, and enthusiastic with a flair for capturing the moment like no other photographer we have worked with.
To cap that he’s a genuinely nice bloke which always helps.

Nick Paxton
Chief Executive
Silver Cross Prams