Square Golf who asked me to shoot their golf simulation kit, but were looking for something a little more exciting than your average product photography.

We spoke with Square Golf about doing something a little more forward thinking, dramatic and conceptual to stand out from the crowd.

What we came up with is this concept with the section of grass and the floating products. Not so obscure you can’t tell what it is, but progressive enough to grab attention.

Add in a selection of tasteful and exciting close up shots and we have a campaign ready to launch.